SEO Audit and Website Performance Analysis

I led a technical SEO audit and a User Experience (UX) audit for Kotn, a sustainable clothing brand. The project's goal was to diagnose and resolve critical performance issues that were impacting the user journey. By analyzing Core Web Vitals data, I identified a significant discrepancy between the website's mobile and desktop performance. I also conducted a qualitative analysis of customer feedback to uncover issues related to shipping and sizing. The final report included strategic recommendations for optimizing site speed, improving content, and addressing key customer pain points to boost the conversion rate and strengthen brand trust.