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Google Ads Strategy for an Online English School
Role
Junior Digital Marketer / PPC Specialist Responsibilities: Responsible for keyword selection, analysis of CPC and search volume, and preparing campaign launch recommendations.
Project Type
Challenge: The primary challenge was penetrating a highly competitive niche and ensuring effective budget allocation across various audience segments (Beginner, Intermediate, Advanced) while maintaining a low Customer Acquisition Cost (CAC).
Date
August 2025
Tools
Google Ads, Google Keyword Planner, Excel/Google Sheets.
Campaign Goal:
Attract new students for online English courses, segment the audience by language proficiency level and interests, and improve website conversion rates.
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