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Media Plan for the Instagram Account @elen_artspace

Date

September 2025

Project Tape

SMM (Media Planning, Content Strategy)

Role

I analyzed the initial data: the profile's current state, the number of followers (29), and the lack of a unified visual concept. I defined the goals: increasing engagement and establishing a unified visual style. I developed a content strategy and a media plan for 2–3 weeks, taking into account posting frequency, formats, and content categories/themes. I created a KPI system to evaluate the results (reach, engagement, subscriber growth).

Project Goals

To create the foundation for a new visual style for the account.
To develop the regularity and themes of the content.
To prepare the structure for posts and Stories that will contribute to engagement growth.

Results
A media plan (2–3 weeks) was prepared/delivered.
Key KPIs for performance tracking were defined.
The case can be integrated into the overall Instagram account analysis project.

As part of a project analyzing the Instagram account @elen_artspace, I developed a media plan as an element of a comprehensive strategy. My task was to structure the future content and set a clear direction for the profile's regular maintenance/management.

A desk with a laptop, tablet, notebook, and pen. On the left are purple abstract shapes. In the center is a purple rectangle with the white text "Overview" and a list of sections: "1.Goals", "2.Branding", "3.Schedule", "4.Marketing Channels", "5.Marketing Mix".

A desk with a laptop, tablet, notebook, and pen. On the left are purple abstract shapes. In the center is a purple rectangle with the white text "Overview" and a list of sections: "1.Goals", "2.Branding", "3.Schedule", "4.Marketing Channels", "5.Marketing Mix".

Smartphone screen displaying three purple callouts. The callouts contain white text: "Goal 01: Completely restart the account with a new visual style.", "Goal 02: Create a unified grid (12 posts)", "Goal 03: Establish regular content publication (posts, Stories, Reels)". The word "Goals" is written in white text on the left.

Smartphone screen displaying three purple callouts. The callouts contain white text: "Goal 01: Completely restart the account with a new visual style.", "Goal 02: Create a unified grid (12 posts)", "Goal 03: Establish regular content publication (posts, Stories, Reels)". The word "Goals" is written in white text on the left.

A slide with the text "Schedule & Deadlines" and "Duration: 3-week content campaign". Listed points include: "Feed Posts: 3-4 posts per week.", "Reels: 1-2 videos per week.", "Stories: Daily.". On the right is a graphic schema of four arrows showing "start", "1st week", "2nd week", "3rd week".

A slide with the text "Schedule & Deadlines" and "Duration: 3-week content campaign". Listed points include: "Feed Posts: 3-4 posts per week.", "Reels: 1-2 videos per week.", "Stories: Daily.". On the right is a graphic schema of four arrows showing "start", "1st week", "2nd week", "3rd week".

A purple background with translucent elements. In the center, large white text "Marketing Channels" is enclosed in a box. Below it, within the same box, is the white text "Instagram".

A purple background with translucent elements. In the center, large white text "Marketing Channels" is enclosed in a box. Below it, within the same box, is the white text "Instagram".

A table with two columns: "Product" and "Goal". The rows are:

Posts with the goal: "Photos of work and text posts for portfolios"

Reels with the goal: "Video content to reach and attract new audiences (using custom covers to maintain grid harmony)."

Stories with the goal: "Interactive and personal content to increase audience engagement and loyalty."

A table with two columns: "Product" and "Goal". The rows are:

Posts with the goal: "Photos of work and text posts for portfolios"

Reels with the goal: "Video content to reach and attract new audiences (using custom covers to maintain grid harmony)."

Stories with the goal: "Interactive and personal content to increase audience engagement and loyalty."

A graphical slide with purple blocks containing the Key Performance Indicators. In the center, large text reads "Key Performance Indicators". The metrics include: "Followers +100", "Post reach 100-200", "Engagement rate (ER) 10%", "Reels views 300-500", "Stories views 20+".

A graphical slide with purple blocks containing the Key Performance Indicators. In the center, large text reads "Key Performance Indicators". The metrics include: "Followers +100", "Post reach 100-200", "Engagement rate (ER) 10%", "Reels views 300-500", "Stories views 20+".

A slide with purple and white background sections. In the white section, large black text reads "THANK'S FOR WATCHING". Below it, the text reads "Got questions? Reach out."

A slide with purple and white background sections. In the white section, large black text reads "THANK'S FOR WATCHING". Below it, the text reads "Got questions? Reach out."

An image showing a table with the media plan. The table includes the columns: "Channel", "Content Type", "Visuals", "Topic/Description", "Copy", "Link to Asset", "Status", and "Responsible". The rows contain details for Instagram content, including image thumbnails and descriptions, for example: "Art Post: A story about the "Peonies" painting" and "Reels: Timelapse of you painting the 'Booba' t-shirt".

An image showing a table with the media plan. The table includes the columns: "Channel", "Content Type", "Visuals", "Topic/Description", "Copy", "Link to Asset", "Status", and "Responsible". The rows contain details for Instagram content, including image thumbnails and descriptions, for example: "Art Post: A story about the "Peonies" painting" and "Reels: Timelapse of you painting the 'Booba' t-shirt".

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